DDI Elderly Club: Shanghai Hong Ri and DDI Ningbo Xiyue Elderly Care Center Signed the Cooperation Agreement
Under the leadership of DDI Elderly Care Business Division, DDI Ningbo Xiyue Elderly Care Center finally selected Shanghai Hong Ri from more than ten industry leading elderly care service providers to develop the cooperation after half a year of search and negotiation.
At the signing ceremony on December 20, 2018, Ms. CHEN Qi, chairman of Shanghai Hong Ri and Mr. PU Furu, president of DDI respectively exchanged their views.
Mr. WU Bin, president of Hong Ri and Mr. SHAN Zhiqiang, regional GM of DDI Zhejiang, as the representative of the both sides, signed the investment cooperation agreement. The core team members of both sides witnessed this signing ceremony.
The first implementation project of DDI Elderly Club — Ningbo Yuexi Elderly Care Center will
be opened in spring of 2020.
Shanghai Hong Ri has engaged in the elderly care industry for nearly 13 years and has become an elderly care service brand respected by people inside and outside this industry, known as “Hai Di Lao” (one of the most famous hot pot brands in China, representing a kind of homelike culture) of the elderly care industry. Since 2016, Hong Ri has owned the two powerful shareholders from the big health field: China Resources — backbone central enterprise with diversified investment; Verlinvest — Belgian private equity fund.
In 2018, DDI took the opportunity of the success of “club+” to enter China’s elderly care industry and conduct the layout in Shanghai and Ningbo with a planned investment of about RMB 3 billion, and integrated the “club+” and other high-quality resources to create its new business “DDI Elderly Club”.
DDI leads the strategic transformation and upgrading of the Group with “club +”, and conducts overall industrial layout from the perspective of serving the city. Its Club Management Company owns business types including comprehensive club, community club, spa club, elderly club, network club, robot hotel and so on. It is committed to becoming a member of a world-class membership service provider, and the creator and provider of private club life involving international middle-class community life, spa, comprehensive business activities, family recreation, intelligent hotel, elderly care and so on. The Elderly Club is the last and very important part of the full life-cycle closed-loop service of creating VIP members of “club +”.
DDI Ningbo Xiyue Elderly Care Center is located in DDI• Xiyue Community, just in the new high-end residential area of Zhenhai New District, which owns quality living facilities including Injoy Plaza and Ningbo No. 7 Hospital, etc. This project includes a three-storey building with an area of 5,500 square meters. It has more than 160 beds for the elderly, with high-quality double rooms and special nursing multiple bedded rooms available for selection. As a comprehensive elderly care service institution in accordance with the elderly facility construction standards of Ningbo Civil Affairs Department, it has been equipped with facilities such as the bathroom, chess and card recreation room, multi-functional activity room, nutrition canteen and so on, with a collection of health management, day care, daily life care, short-term rehabilitation, and leisure & health maintenance. Meanwhile, it serves the community and offers services like “home away from home”.