DDI WOW City Attends ICSC RECon China

Apr,25 2018


    The ICSC RECon China was held in Shanghai for the first time during April 19-20, 2018. RECon is the flagship event brand of International Council of Shopping Centers(ICSC). The first event was held in Las Vegas, USA in 1976 and it has now become one of the world’s largest commercial real estate exhibitions and conferences. The event focused on the new theme of “Innovation, Integration, and Consumption Upgrading in the New Retail Era”. More than 300 representatives of industry leaders from domestic and foreign commercial real estate circles, retailers and shopping malls made in-depth discussions on major integration trends, luxury goods return, and promotion of shopping experience by big data, artificial intelligence and innovative technology applications as well as other hot topics in shopping mall industry, and new forward-thinking, cross-border communication and new learning opportunities have been provided for commercial real estate industry participants.

    DDI WOW City attended this event as an industry guest. In the new retail era, with the emergence of innovative technologies such as big data, artificial intelligence and cloud computing, shopping centers are in urgent need of transformation and upgrading so as to adapt itself to the ever-changing market environment. At this event, many heavyweight speakers from home and abroad shared hot topics such as new retail thinking, online and offline full-channel integration, innovative applications of new technologies, consumer integration, transformation and upgrading of shopping centers, etc., and the guests made in-depth discussion from different perspectives with regard to the key topics such as the win-win cooperation between retail brand tenants and owners and the successful business model of shopping malls. 


    As the first large-scale flagship complex project of DongDu International Group, DDI WOW City has attracted a large number of “fans” by virtue of its natural advantages and strategic management prospects. Currently, the main contracted anchor stores include Gokurakuyu, HIS Robot Hotel, QTCC Club, G-super and SFC Shanghai Cinema, etc.


    DDI WOW City is featured by attracting suburbs and wide-area guests and forming dislocation. Together relying on the project, we promote the entire region’s visitor attracting strength. WOW City sets the middle-class new Qingpu people and families with high sensitivity in the city as the core target, and is committed to building a new oxygen life circle for Qingpu people, making it a livable, happy and the most desirable shopping block, and creating a new height of Qingpu people’s life happiness index.


 DDI WOW City has always given close attention to the cutting-edge business information in the world and has been marching forward for the business development of the Greater Hongqiao area.